I’m in the process of experimenting with content variations similar to the Google Analytics client side solution but on a server side.
I think the approach i could take is Persona asset with content variation or just a pure simple Globals Random method like this:
%begin_globals_random_1_3^eq:1% Content Variation 1 %else_globals_random_1_3^eq:2% Content Variation 2 %end_globals%
and add GA/GTM code to track the action or the performance.
Are there any drawbacks to this approach? and how would you approach it from server side?