A/B Testing Content with Globals Random

(Tbaatar) #1


I’m in the process of experimenting with content variations similar to the Google Analytics client side solution but on a server side.

I think the approach i could take is Persona asset with content variation or just a pure simple Globals Random method like this:

  Content Variation 1
  Content Variation 2

and add GA/GTM code to track the action or the performance.

Are there any drawbacks to this approach? and how would you approach it from server side?


(Bart Banda) #2

This approach wouldn’t work well with caching, either server-side or client-side caching.

The only way to do it server side like that is to use keyword conditions that are based on the URL or URL query string.