Measure A/B testing using variations

(Louise Young) #1

I’ve worked out how to use variations for A/B testing, but i’m not sure how i measure it. Are there different URLs for variations or a way i should tag it?
Any advice would be welcome.
Thanks,
Louise

(Lewis) #3

Hi @LouYoung1,

There is a piece in the manual that shows how to use Javascript along with a custom variable and the tag to show/hide variations based on Personas.

You could use Google Tag Manager to target the custom variable and measure its usage (see ‘Clicks - Click ID’ on that page).

Hope that helps :slight_smile: