Tracking Redirect Page usage

Squiz Matrix Support
1

Matrix Version:6.81.0

Hi,

We have started to use Redirect Page assets. I’m looking for a way I can track customer usage of this link using Google Tag Manager/GA4.

Have you you been able to track redirect usage, or do you have any suggestions?

It doesn’t seem to use traditional Designs/Paint Layouts etc, so I think I’m unable to apply GTM tracking code.

Thanks
Steven

2

I am currently listing the Redirect and Link type assets as Quick Links and as page tiles, and I am tracking click events on those assets.

You can use the relevant CSS class name in Google Tag Manager to capture the click events for tracking in GA4.

1 Like
3

Hi @sgardner,

You basically have two options:

  1. Track clicks on links to the Redirect Pages as @harinder.singh suggested. This makes the most sense as it works the same as document link clicks and would also work if the destination URL was an external one.
  2. Use the redirect delay feature of the Redirect Page, which uses an interim page and redirects with JavaScript (similar to the old pattern of “Redirecting you here after 5 seconds”). I haven’t confirmed it, but you might be able to add the tracking code to that page. I wouldn’t recommend adding the entire site design and paint layout to it though, as it would just delay things further for the user.

If the second option doesn’t allow you to apply a design, it is possible to nest a Redirect Page into a Standard Page, but then things could get really messy.

Overall, I’d recommend the first option. The second option is fine if you somehow need the Redirect Pages indexed by Funnelback (you could add external metadata for them).

Cheers,
iain

2 Likes
4

Great thanks to both.

I’ll give the tracking link clicks a go.

S